I want to help your business or blog to get a little more reach and ranking on Google just by utilizing these 5 SEO tips for your website.
Search engine optimization (SEO) is a process of editing your pages, posts, images and content on your website and using the right keywords to help match what users are searching on the internet. It may seem like an easy process but it can be a bit challenging when finding the right keywords and not just any. There is no magic way to rank your website on the first page of Google, Bing or Yahoo but with these 5 easy tips you can at least start in the right direction.
- Write longer posts
- Produce fresh content
- Link to others
- Optimize your social media
- Consider site speed
Write Longer Posts
Writing articles and posts with longer content is more powerful as it includes more keywords and also provides more information that is beneficial to the user. Shorter articles just wont cut it nowadays when it comes to SEO as it will seem not engaging enough and relevant. The post should be between 500 to 2,000 words while at the same time being of high quality with original content. The quality of your content is very important because users look for unique and interesting content that they find worth sharing. So, if you want users to actually be interested in your content, it has to be of high-quality and original.
Longer blog posts also help with dwell time which is the amount of time that passes before a user returns back to searching on the internet for what they are looking for. Longer content that is engaging and high in quality will make people stay longer on your website and read more. At the same time, longer dwell time is very beneficial for your ranking because it is a sign for Google that people enjoy your content.
Produce fresh content
As stated before it is important to have fresh content when writing blogs and posts as it is an incentive for visitors to come back. Also, search engine bots will love to visit and crawl your website more often letting Google know that you are super active. I know that it may be a challenge to keep coming up with original content so what you can do is tweak or break down some of your older blog posts and expand them to create more new ones
Link To Others
Linking to other websites is very important to search engines such as Google because they show your site as trustworthy and of high quality. It is pretty easy to do and an example would be to just type a link like this example website, which you can click. When you link to other domains in your content, it helps search engines understand what your page is about. Having more related and high-quality outbound links on your website can also increase your rank
Some important info to consider when outbound linking to others which will help your SEO:
- Link to relevant blogs,
- No link farms (part of a private blog network),
- Avoid too many outbound links.
Optimize your social media
We all are familiar with Facebook. Twitter, LinkedIn and Instagram and know how great they can be when marketing your business and promoting. Social media does not have a direct effect to ranking but can help by bringing traffic to your site proving trust and relevancy within search engines. By posting regularly to these social media sites they will bring you more exposure and traffic to your site which indirectly improves your ranking on Google.
Therefore, don’t neglect your social media when doing basic SEO. It is best to optimize your social media posts and to distribute your content among your channels.
For example, you can customize your shareable links, and add a Twitter card to your website to promote your products or services that is included in your web page. This will allow you to control the text and images that show up when people share a link to your page on social media.
Also, don’t forget those keywords and hashtags! Same rules apply, they should be relevant to your content and its best when they have a high search volume that indicates that people are actually searching for those keywords.
Consider site speed
If you have a slow website when it loads up it can hurt your Google rankings. Google did mention many times that page speed is a ranking factor and yet many businesses and blog owners do not optimize their web sites for speed. What is does is provide the searcher with the most accurate results in the fastest possible way.
So the faster the website loads the better the user experience as it encourages the visitor to come again. In addition, a website that loads in less than 4 seconds is more likely to:
- Rank better in search results
- Get more page visits per user
- Get more conversions
It is certain that page speed (as a ranking factor) will gain more importance in the next couple of years.